Comparative Study Of Global Market On Botanic Extracts And The Development Strategy For China

As an important part of Chinese medicine products,botanic extracts have developed rapidly in the past decade.At present,both the global and Chinese botanic extracts market sales revenue has kept increaing,but the total income of plant extracts and export income has declined in the past two years.The purpose of this thesis is to find the development strategy for the botanic extracts industry of China through the macroscopic and microscopic perspectives.This thesis analyzes the market situation of global botanic extracts,enumerates the laws and regulations of major botanic extracts in the United States,Europe,and Asia.This thesis analyzes the relevant situation of botanic extract industry of China.By discussing the cases of Chenguang Biotechnology Co.,Ltd.,Shanxi Jiahe Biological Co.,Ltd.and Japan Tsumura Co.,Ltd,the thesis summarizes up the strengths and weaknesses of these companies.The global botanic extract market has kept increaing at a steady and high speed every year;the global laws and regulationsof botanic extract are different with each other and shouled be treated differently.The current problems of China's botanic extract industry mainly include several aspects.The product standards are not unified;relevant laws and regulations are lacking;enterprises are not deeply involved in global laws and regulations;lack of patent applications;waste of resources & serious environmental pollution;insufficient investment in product innovation.There're some strategy according to the above problems: China's bitanic extract industry needs specialized laws and regulations and unified standards;study the laws and regulations of target exporting countries to avoid trade barriers;government should support and encourage small and medium-sized enterprises to apply apply more patents in the economic area;control raw materials from the source,avoid environmental pollution.The botanic extract industry has good prospects for future development.If the current problems can be solved,the enterprises can adapt to the current environment and obtain more benefits.