A Plastic Packaging Company Expands Production Research

A plastic packaging company with its strong production strength and good reputation,reputation and service level,has won wide praise and recognition from all sectors of society,is one of the largest manufacturers of PET packaging container industry in China.In spite of this,the company mainly in the field of cosmetic packaging large customers is the giant daily chemical products,the company as the main plastic packaging suppliers,with the rapid expansion of downstream customer the size of the market,to the company's demand for cosmetic bottles are also increase,the company production of cosmetic bottle has displayed can not meet the needs of the development of the big customer expansion development is imperative.Therefore,this paper firstly analyzes the current situation and competitive advantages of A plastic packaging company by using the SWOT model theory,and then puts forward the implementation plan for the expansion and development of A plastic packaging company based on the demand analysis of the expansion and development.The plan includes infrastructure options,raw materials and energy supply,and management capacity.Then,the economic benefit of the project is analyzed and predicted,and the forecast result shows that the expansionplan is feasible.Finally,the risk control measures are proposed from the aspects of management,market and technology.Based on the research on the expansion and development of A plastic packaging company,this paper puts forward the development ideas,further improve the company's production and sales scale,improve the company's control over the production process and product quality,and has practical significance for the company to improve the return on investment and economic benefits.