Research On Competition Strategy Of ZX Company Based On Ecosystem

In the era of economic globalization and information network,enterprise competition is intensifying,the number of competitive participants,the intensity of competition,and the level of competition have also changed greatly,and it is increasingly reflected in the competition of the entire upstream and downstream and even the business ecosystem..In recent years,with the rapid development of new energy vehicles,the national energy structure has been adjusted to a more environmentally friendly,safe and green direction,and some developed countries in the world have made the decision to stop selling fuel vehicles in such a large environment.As a major supplier of fuel energy consumer terminal equipment,how could ZX survive and develop in a complex environment,how to enhance the competitiveness of enterprises in the fierce competition and realize the sustainable development of enterprises,has been a serious challenge and an urgent problem to be solved.The theory of business ecosystem emphasizes the development of individuals nested in a series of environmental systems that interact with each other.In these systems,systems interact with individuals and influence individual development,which is very suitable for analyzing the strategic problems faced by ZX.Therefore,this article takes ZX company as an example,through the analysis of its competitive strategy,using the relevant theories of ecosystem,combined with the current situation of energy terminal consumer market and the realistic situation of company development,research on ZX's competitive strategy,in order to find out from it the optimal competitive strategy approach,which continuously promotes the realization of corporate strategic goals and the sustainable development of enterprises.This paper takes ZX as the research object,and builds the theoretical analysis framework of this paper on the basis of reviewing and summarizing the traditional competitive strategy theory and commercial ecosystem theory.By using the multi-dimensional overlapping model of niche resources,ZX and Token Hengshan,ZX and Furen Hi-Tech,ZX and Sanying were compared and analyzed,and found the disadvantages of ZX and its competitors.On this basis,this paper builds on ZX's competitive strategy based on the commercial ecosystem competition strategy analysis model,and proposes to focus on the service provider strategy,strengthen the construction of new energy fields and Internet platforms,develop the whole station system integration business and strengthen the industry leading position.Other aspects of ZX's competitive strategy are optimized.Finally,this paper proposes safeguard measures for ZX based on the implementation of ecosystem competition strategy from six aspects: technology research and development,procurement management,production operation,marketing management,service operation management and customer ecosystem maintenance.This paper builds on ZX's competitive strategy based on the competitive strategy analysis model of commercial ecosystem.I hope that the research in this paper can provide reference for ZX company and related types of enterprises.