Optimize On Salary System Of Marketing Personnel Of Shanxi W Company

Coal industry is one of the important pillars of our national economy,and its development has been showing a rapid growth momentum.But since 2014,due to the problem of overcapacity and the influence of supply-demand relationship,the growth rate of the coal industry has slowed down,even showing a downward trend.In the following years,the coal industry seems to have lost its past scenery and appears to be somewhat depressed.At the beginning of 2016,the State Council promulgated a policy to solve the problem of overcapacity in the coal industry,reducing the coal production capacity and the number of coal mines,which has brought unprecedented tremendous impact to the coal industry,resulting in a large shortage of coal market supply in the short term.Until 2018,according to the market situation,the state actively adjusted policies,from controlling production capacity to advocating orderly release of production capacity,so as to effectively rectify the entire coal market,in order to ensure the healthy and orderly development of the coal industry under the premise of meeting market demand.In coal trade,the marketing behavior of marketing personnel is the specific form of communication between enterprises and customers.Whether the subordinate enterprises can complete the tasks assigned by the group company is largely determined by the marketing personnel in the enterprise,and the working attitude and investment degree of marketing personnel directly depends on the formulation of their salary system.In the period of coal industry in a downturn,coal enterprises are basically in a "big pot" state.Without a scientific and reasonable salary system as a backing,marketers’ work efficiency and ability are generally low.At present,the development of coal market is gradually stable,so we should break through the rigid salary system in traditional state-owned enterprises and build more incentive salaries.Remuneration mechanism,adjust and refine salary distribution standards,mobilize the enthusiasm of marketing staff,promote healthy competition within enterprises,and stimulate the vitality of enterprises.This paper is mainly divided into five parts.The first part is the introduction,discusses the background and significance of this paper,and literature review,clarify the use of methodology and the main content of the paper;The second part introduces the theories related to the salary system and focuses on the special features of the salary system of marketing personnel.The third part diagnoses the salary system of marketing personnel through empirical research,and points out the problems from the aspects of basic salary system,salary structure and effectiveness of assessment results.In the fourth part,according to the problems mentioned above,the job functions of marketing personnel are evaluated and the relative value is analyzed,so as to obtain the systematic compensation optimization scheme.Fifth part dimension from the dimension of the company and employee respectively planning optimization scheme implementation safeguard measures,supplemented by commissioning mechanism optimization scheme can ensure effective fit into the company’s actual situation,and finally to evaluate optimization results,in order to pay for optimization of shanxi W company marketing personnel configuration,improve the company operation mechanism play a role,helping to achieve smooth and efficient development.