Research On Marketing Strategy Of SY Coal Transportation And Marketing Group

As an important energy source,coal plays critical role in energy consumption of China.But suffering from environmental pollution and economic distress,adilemma has been arising between coal industry and market.Unfortunately,inappropriate marketing mechanism resulted in a tense situation.In current study,SY Coal Group was taken as an example.As a state enterprise,SY Coal Group was negative influenced by the marketing mechanism in operation.Thus,the influencing elements were summaried first,and theory was reviewed by current thesis.All these would be benifitical for our research.Furthermore,the dilemma of SY Coal group was analyzed.Factors,such as demand and environmental protecting,were collected and principled.An intensive analysis was implement for current marketing mechanism.On the basis of these,proposal was bring by our research.Our study would has positive impact on the development of coal industry in China.