Environmentally Friendly Production Behaviors Adoption By Export Order Smallholders' Research

Livestock and poultry industry is Chinese livelihood industry.Chicken and chicken products are main export poultry products.However,the “pollution heaven” causes the contradiction between environment pollution arising from large amount of chicken export and policies and regulations that focus on ecological civilization construction.The contradiction hinders rural modernization.Against the background,it's urgent to change smallholders' production ways thoroughly.Chinese actural situation is that more and more smallholders participate in export order in agricultural cooperative.From the view of social network embedded and combined with Chinese actual situation,environmentally friendly production behaviors adoption of export order smallholders in agricultural cooperative was studied in this research.First,research framework was constructed based on theoretical basis and literature review.Game and replication dynamic equation was used to research smallholders and agricultural cooperative behaviors with gorvernmental support.Second,using technology adoption theory to explore which impact factor is the most influential.Questionnarie was designed and 654 smallholders in Funing country were researched with the method of SEM.Finally,impact mechanism of the key factor was further studied with logistics model and social network analysis model.Research indicates:(1)With the governmental support,agricultural cooperatives will eventually promote export order smallholders to adopt environmentally friendly production behaviors via social network effect.(2)Performance expectancy,effort expectancy,social influence,facilitating conditions and individual characteristics all effected export order smallholders.However,social influence was the most important factor.Furthermore,individual characteristics didn't have significant interaction with other factors.That means,smallholders behaviors may had locally group characteristics.(3)On the whole,social network effect smallholders behaviors mostly via network centrality,density and heterogeneity.Furthermore,heterogeneity effect was the most significant.That means getting heterogenous information from other people would help smallholders adopt it the most.From different dimensions of social network,interact frequency,trust degree and mutual assistance had positive effect on smallholders' adoption willingness but intimacy degree didn't.Thus,political suggestions were put forward.