A Biotechnology Company White Kidney Bean Extract Product Market Expansion Strategy Research

With the solution of human food and clothing problems and the diversification of sugar intake channels,the obesity problem and the various metabolic diseases because of obesity,which have made the World Health Organization define obesity as"chronic disease"since the 21st century.The main component of the white kidney bean extract produced by Company A is an a-amylase inhibitor,which can effectively control the effective intake of calories in a single meal of starchy food,thereby reducing the total daily calorie intake of the individual.Company A is the only company that owns this pure natural physical extraction technology.The market is still in the formation stage.Since the sales of A company’s products in the market in 2016,although the overall sales are increasing year by year,Company A is expanding in the market.There are still many problems in terms of speed and expansion.The research methods used in this paper are mainly literature research method,case comparison research method and quantitative analysis method.Through the collection of literature research data in related fields and the market development status of company A,the problem of its expansion is analyzed in a targeted manner.To compare the advantages and disadvantages of Company A and its competing companies,and to determine the comparison of their decisions in the market expansion process through quantitative analysis methods,combined with the internal and external environmental analysis of A company and the analysis of product market competition,so as to obtain Company A.The expansion strategy of white kidney bean extract and its end product market,respectively,the"bowling"expansion strategy of the raw material end market and the channel sinking market expansion strategy,the market alliance in the finished end market and the expansion strategy of"picking mushrooms".Finally,Company A has made corresponding safeguard measures in terms of human resources security,financial management capabilities,internal collaboration efficiency management,andtechnological innovationcapabilitybuilding to promote the implementation of Company A’s market expansion strategy.