Research On Suzhou Embroidery Market In Zhenhu Suzhou In 2018

As an ancient traditional art,Suzhou embroidery has a strong regional character.With the evolution of society,the content and style of Suzhou embroidery are constantly evolving and developing.The development of commodity economy and the progress of industrial culture affect the ecological mode of Suzhou embroidery.Suzhou embroidery gradually moves from the original ecological mode of selfembroidering to the industrialized development of market.Taking the origin of Su embroidery and Suzhou Zhenhu,an important producing area,as an example,taking the relevant theoretical knowledge and methods of sociology,marketing and economics as the premise,the industrial marketization of Suzhou Zhenhu The development status has been thoroughly described,the problems existing in it and the ideas for future development have been analyzed in depth,and this provides experience for the development of other handicraft industries.On the basis of field research and obtaining a large amount of first-hand data,this paper summarizes the development status of the embroidery market in Zhenhu Town,Suzhou City by reading relevant literatures.It is divided into five parts.The first part is mainly about the history of Suzhou embroidery town in Zhenhu Town.The current situation is combing,describing the historical and cultural background of Zhenhu Suzhou embroidery and the process of officially embarking on the market-oriented development path with independent commodity forms,providing a reference theoretical basis for the development of contemporary Suzhou embroidery industry.The second part is mainly about the investigation of Suzhou embroidery products in Zhenhu Embroidery Street Store,which analyzes the price,function,acupuncture and craft characteristics of the products,and concludes that the artistic innovation and market consumption of Zhenhu Su embroidery products are positive.Correlation,the higher the market consumption level,the faster the progress of commodity art innovation;through the analysis of the cost and pricing method of Zhenhu Suzhou embroidery products,because the product cost is relatively uniform,the size of the profit space of Su embroidery depends on the embroidery products.The artistic relevance and the quality of embroidery,the size of its profit space also reflects the absorption of talents in the embroidery industry;the fourth part is the analysis of the characteristics of the domestic and international sales market of Zhenhu,and the development trend of the town,The sales share of domestic andforeign markets continues to grow,which reflects that Suzhou Embroidery enjoys the same high level of brand awareness in the domestic and foreign markets;the fifth part is the analysis of the competitiveness of Zhenhu Suzhou embroidery market,through the Suzhou embroidery market and other embroidery types in China.Comparing the products,it is concluded that the town and lake embroidery has the disadvantage that the brand has not yet formed,the income is low,and the individual business model is lacking.,Trying to further promote the development of embroidery market through the establishment of production,processing and marketing chain approach.Through the investigation of the author's Suzhou embroidery industry in Zhenhu Town,Suzhou City,although the government has spared no effort in making the Suzhou embroidery industry bigger and stronger,the actual situation is still not satisfactory.There is still a long way to go for the industrialization of Suzhou embroidery.This paper attempts to provide useful help for the healthy and sustainable development of the Suzhou embroidery industry market,and to provide a practical reference for the development of other traditional Chinese handicraft industries.