Research On Visual Application Of Traditional Pastry Design Under Emotional Experience Mode

This paper takes rice cake,a traditional cake in Jiangnan,as the research object,and analyzes the influence of emotional experience mode on the visual application of traditional pastry design.The people in Jiangnan miss their native land strongly,so we make up our own brand " Yi Mi Yi Jia " and reshape the product image of rice cake,which is the traditional cake in Jiangnan.Let consumers in the process of buying and eating closer to the distance between products,can interact with products,and meet the emotional needs of consumers,in order to achieve the goal of attracting consumers to buy.Eight groups of urban color and graphic symbolic elements with the theme of four seasons in Jiangnan were extracted and designed.They were applied to pastry modeling,packaging and brand image design.The visual application design of the product(rice cake)was completed.The design provides new ideas and innovations for the future application of traditional pastry in visual symbolic language design.Demand survey report,according to this design is based on the emotional experience of this model of research,the " Yi Mi Yi Jia " target consumer groups for market research.Focusing on the feeling of Jiangnan people's homesickness and homesickness,this paper studies the visual application of Jiangnan rice cake design.Through market visits and questionnaires,it understands consumers' preferences.At the same time,it assists in the research of competitors' visual application by literature search and network information collection.It is found that consumers' demands for traditional pastries have risen to an emotional level.The consumers in Jiangnan have a special fondness for rice cakes because they miss their homeland,which provides a creative entry point and design expression direction for this design.Literature research report,based on the emotional needs of consumers,launches the visual application research of rice cake design,studies the related theory of emotional experience design and emotional experience mode of pastry visual application design,combs through reading a large number of books and literature.For the practical part of the subject,based on the study of the visual application of rice cake design in the brand " Yi Mi Yi Jia " under the mode of emotional experience(extracting regional color symbols applied to cake modeling,packaging and brand image design),the theoretical preparation and design ideas are put forward.Find a new entry point for traditional pastry design and provide corresponding guidance.Design process practice report,according to this topic design to meet the emotional needs of homesickness of consumer groups,so the author focuses on the memory of his hometown to carry out the design.On the premise of meeting the emotional needs of consumers and enhancing the interesting interaction with consumers,eight groups of urban color and graphic symbol elements with the theme of four seasons in the south of the Yangtze River are extracted and designed.It is used in pastry modeling design,packaging and brand image design.They are "Shaoxing Spring 1,2","West Lake Summer 1,2","Suzhou Autumn 1,2","Hongcun Winter 1,2".Complete eight sets of visual applications,and finally display pastries,pastry packaging,posters and brand derivatives.