Research On Marketing Strategy Of Vehicle Oil In Jihua Xingyun Chemical Co.Ltd.

In recent years,China's auto market has become increasingly prosperous.As China has become the world's second largest economy,China's auto industry is developing rapidly,and the scale of China's auto aftermarket is constantly expanding.China's auto aftermarket sales have increased from 80 billion yuan in 2005 to 800 billion yuan in 2015,and China's auto aftermarket growth will continue to grow in 2020.At present,China is currently the world's second largest consumer of lubricants.In the gradual development of the automotive lubricant industry,competition has become increasingly fierce.China's lubricant market can be described as three pillars,A.state-owned enterprises(Petro China,Sinopec,CNOOC);B.International oil companies;C.Domestic private enterprises.The internationally renowned lubricant brands are highly competitive,and the state-owned enterprise lubricant brands are monopolized.The private enterprise brand lubricants are mixed.In the high-end market share of automotive lubricants,international big-name companies such as Mobil,Castrol and Shell occupy higher positions.Share,but the well-known domestic lubricant brands such as Great Wall,Kunlun,Haijiang,etc.are also constantly improving their service quality and increasing investment in science and technology.The market share of domestic lubricant brands has increased year by year.At present,the competition in the lubricant market mainly comes from the competition of technology,channel and price.For enterprises,the marketing strategy is the key to development,which determines whether lubricant companies can maintain the initiative and persistence of competition.In terms of enterprises,only by paying attention to marketing can we maintain our own market position and make ourselves continue to develop.Marketing strategies are closely related to many aspects,such as business conditions,external environment,industry competition and so on.Jihua Xingyun Automotive Lubricants Co.,Ltd.conducts in-depth research on marketing channels,brand building,marketing and customer relations in the context of its own product and market development space,and conducts comparative analysis of major competitors in a customer-oriented manner.Under the guidance of the principle,optimize the resources of the marketing channel,and ensure the multi-dimensional measures from the company's shareholding structure,corporate governance,organization,system,brand strategy,customer service,technology research and development and the use of Internet + marketing service platform construction.Improve the marketing strategy to gain competitive advantage,ensure the realization of corporate strategic goals,and accumulate experience for the development of the lubricant industry.