The rapid development of China’s economy makes national living standards greatly improved and national wealth accumulation increased.Investment has become a way for nationals to increase their assets.As China’s securities market develops more and more mature,it plays an important role in guiding investment,improving the credit economic system and macro regulation.The securities market optimizes the allocation of social assets,provides financing channels for listed companies,and provides investment channels for investors participating in the market.In the securities market,investment in listed companies is gradually being keen on the national public,and the rationalization of the investment concept needs to be further strengthened.For ordinary investors,the most direct way to choose a target company for investment is to analyze its fundamentals and determine the investment company.As the company grows and its value grows,it gains investment income.The cement industry is an important part of the development for national economy,because it is affected by national policies and infrastructure investment.Under the “The Belt and Road Initiative” strategy,the state promotes international cement production capacity cooperation and supports enterprises to “go global”.The efficiency of the cement industry has been improved,the reason is that country’s vigorous promotion for supply-side structural reforms,the implementation of policies such as peak production and de-capacity in the cement industry,and the merger and reorganization of enterprises within the cement industry.Due to the integration and synergistic development of enterprise resources in the cement industry,cement leading enterprises will have greater development advantages.This paper takes the leading enterprise,Conch Cement in the cement industry as the research object.Firstly,the fundamentals of Conch Cement Company are analyzed from the cement industry where the company is located,the competitive advantage of the company,and the industrial layout of the company.and then calculates the relevant indicators based on its financial statements from 2014 to 2018.At the same time,five listed companies in the same industry were selected as comparison companies.It uses analytical methods,from the vertical and horizontal dimensions,analyzes the operating capacity,profitability,solvency,and growth ability of Conch Cement,studies the financial capabilities of the company,and evaluates the advantages and disadvantages of the company’s current operations.Finally,by using the discounted cash flow model as the evaluation method,the free cash flow of the enterprise forecast period is predicted,the appropriate discount rate is determined,and the intrinsic value of the conch cement is finally calculated.Combine the company’s financial indicators analysis results with intrinsic value to assess its investment value.It also analyzes the company’s investment risk and puts forward investment suggestions,in order to provide investors with the necessary reference on the basis of increasing investors’ perception of Conch Cement Company. |