Research On Tourism Ecological Compensation Mechanism Of Xinglongshan Nature Reserve Based On Tourists' Willingness To Pay

Since the development of tourism activities in Xinglongshan Nature Reserve,the ecological environment of the scenic spot has been largely invaded by human tourism activities.Not only the construction facilities such as farmhouses occupy a large area of forest land,soil pollution,water pollution and other pollution problems on the scenic environment.It poses a great threat.In addition,the conflicts between various interest groups in tourism development are also constantly emerging,bringing many difficulties and challenges to the ecological protection of protected areas.Tourism ecological compensation is to protect the natural ecosystems supported by tourism activities,and to enable them to continue to use,and to follow the basic principles of ecological compensation for “who develops who protects,who destroys who recovers,who benefits and who compensates,who pays who pays”.Compensation for the subject and object,the use of economic means and other compensation methods to achieve the mutually beneficial interaction of tourism development and management stakeholders,thereby promoting the sustainable development of tourism.Based on the willingness to pay method,this paper studies the willingness of tourists in Xinglongshan Nature Reserve through questionnaire survey and interviews.The main research contents are as follows:1.By combing the existing research literature,we find the limitations and shortcomings of the research on tourism ecological compensation in domestic and foreign research.Based on the existing research,we define the concept of ecological compensation and tourism ecological compensation,and define the nature of Xinglongshan Mountain.The overview of the protected area and the current status of tourism ecological compensation will be introduced.2.Using the questionnaire survey method,the tourists in Xinglongshan Nature Reserve scenic spot will be aware of ecotourism,pay attention to ecological environment protection,recognize the ecological environment problems caused by scenic tourism activities,fundraising methods for participating in ecological compensation,and recognized ecological compensation.The funds go to the survey to analyze and analyze the correlation between these factors and the willingness of tourists to pay.3.Analyze the individual payment behavior of tourism ecological compensation in Xinglong Mountain.The study found that most tourists in Xinglongshan Nature Reserve are willing to pay for the compensation of tourism ecology.The tourists who do not pay the willingness are mostly because they are uncertain about the payment amount.Funds should come from the government and the company;there are three ways to calculate the amount the visitor is willing to pay.4.According to the characteristics of Xinglongshan Nature Reserve and the results of research and analysis,the tourism ecological compensation mechanism is constructed.