Probe On Liquor And Spirits Packaging Design Based On "Poetry Artistic Conception"

In the era of experience economy,the core direction of design has not only paid attention to the product itself,but also the experience of consumers in use.Therefore,the study of the cultural connotation and emotional experience has a positive effect on the design of wine packaging design in China.Poetry culture is one of the most essential parts of Chinese traditional culture,and artistic conception is a very important concept in Chinese classical aesthetics.Poetry and wine are closely related to each other since ancient times.Chinese literati always integrate wine into poetry to express their inner feelings.The "wine poetry concept" liquor packaging design is a concern for people's emotions.Its charm is reflected in the visual material form of figuration,and also the spiritual emotion that can be perceived and felt,but it is difficult to explain.The conveyance of "poetic and artistic conception" combines material craftsmanship,structural space,color and graphics,emphasizing the inner spiritual feelings from the inside to the outside.And it is in line with the people-oriented design concept,which is the development trend and direction of design.This thesis first expounds the artistic conception of poetry,discusses the interpretation of poetry's artistic conception,the aesthetic category and structural depth and analyzes the relevance of poetry artistic conception and national wine packaging design in detail;then draws on the theory of Gestalt,transforms the artistic conception of poetry into the packaging of alcohol.Design artistic conception and experience experience of its artistic conception;and analyze the construction method and design elements of poetry artistic conception in Chinese wine packaging;finally,combine the graduation design to explore the feasibility and emotional transmission of poetry artistic conception in packaging design.The research focus of this paper is:how the poetic mood is transformed into the packaging design of wine,the ideas and ideas expressed behind the artistic conception.