Research On Cheongsam Design From The Perspective Of Scene

With the continuous enhancement of our country's comprehensive national strength,the demand of national identity label is becoming more and more obvious.As the representative of Chinese traditional dress culture,cheongsam frequently appears on the international stage.Under the influence of the strong culture atmosphere of cheongsam,the Chinese people attach more and more importance to the cheongsam,and have a new understanding of the culture of the cheongsam,which makes the cheongsam become the symbol of many public scenes and get more and more attention.Both at home and abroad,as well as in the daily life of the people,the dress of cheongsam has become more frequent,and the development and application of the design of cheongsam have been paid more attention.This paper studies the design of cheongsam from the perspective of scenes.How to integrate the characteristics of scenes and the needs of the crowd into the design practice of cheongsam and realize the inheritance and innovation of traditional cheongsam culture while conforming to the modern lifestyle is the focus of this paper.On the basis of previous relevant theoretical research,in the early stage of the project,the paper mainly adopts the method of literature research.By collecting a large number of theoretical documents related to scenes and cheongsam,this paper analyzes the relevant elements of scene characteristics and trace back to the development and evolution of the culture of cheongsam.This paper expounds the need of shaping the national image in the current environment of global cultural integration and the necessity of the research on the correlation between the cheongsam and the scene under the situation that the people yearn for the return of the traditional culture.In the classification of the scenes of cheongsam culture,through the collection and classification of a large number of pictures,combing out the two major scenes of cheongsam mainly dressed at present,that is,the spreading scene of cheongsam culture and the participating experiential scene of cheongsam culture.Based on the analysis of scene cases,the characteristics and performance of different cheongsam scene types are obtained.And through the horizontal comparison of twokinds of scene cases,the paper studies the deficiency of the two cases in the design elements of cheongsam.At the same time,through the questionnaire of consumers' demand for design of cheongsam,it proves and makes up for the problems that have not been involved in the cases.Through literature research,image analysis and questionnaire survey,the problems existing in the design market of cheongsam are obtained.Referring to the scene of personality street shooting in the current young life style,the daily business scene of professional women,the characteristics of high-end elite social banquet scene and the elements of clothing design,the paper puts forward the transformation and innovation methods of the elements of cheongsam suited to the modern life style.Guide the development of subsequent design practice and expand the development of cheongsam design style.On the basis of the traditional cheongsam culture,the design practice part is based on the traditional cheongsam culture,and integrates the characteristics of the scene to carry out the product design research and development of the cheongsam.