Research On Internet + Strategy And Practice Approach Of Company A

With the rapid development of science and technology,"Internet+",with its advantages of openness,globalization,low cost and high efficiency,has been widely infiltrated into the fields of industrial production,logistics transportation,financial circulation,online consumption and livelihood service,becoming a new driving force for national economic and social development.As an integral part of the national economy,China's tobacco industry has gained rare development opportunities as well as severe challenges and great pressure during the transformation of China's economy from high-speed growth to high-quality development.As a post-development cigarette industry enterprise,China tobacco in Guangxi hopes to promote in-depth integration of the Internet,big data,artificial intelligence and traditional tobacco industry enterprises in Guangxi through Internet + and has been exploring with Internet + thinking.This paper elaborates the definition of the Internet and Internet +,about the Internet at home and abroad and referring to related theory,based on the theories of strategic management in Company A industrial co.,LTD.Internet + macro environment,corporate development and implementation of Internet + have competitive conditions to conduct a comprehensive analysis,SWOT matrix to get the related strategy matching,and select the appropriate development strategy of Company A,puts forward the corresponding security measures,to some extent,enrich the theory of development strategy of Company A Intenet+.This article concludes that Company A should choose Internet + development in the future marketing strategy,Internet + business synergy strategy,intelligent manufacturing strategy and the Internet Internet + lean management strategy,through study the practice way,summed up a set of Internet + in traditional enterprise level transformation strategy development rules and methods,from the theoretical level in order to perfect the development strategy of Company + Internet.