"Hanfu Hot" And People Culture Consumption

With the "Guoxue hot",the word "Hanfu" in recent years,the frequencies of each kind of media is becoming more and more high,a variety of traditional etiquette,such as the hole,ancestor worship,adult ceremony,to write one's first gift,such as Chinese wedding,you will see the figure of "Hanfu".While attention is the rise of Hanfu industry,then at the same time of the mass consumption of Hanfu.Hanfu culture and Hanfu economy is how to influence each other?What about the influence of mass cultural consumption on Hanfu?What does this mean for the heritage of traditional culture?Based on the above question,this study to Hanfu association of Yunnan province,Yunnan university club Hanfu community has carried on the research of Yunnan province,such as the concept of "Hanfu" carried on the thorough investigation,combined with literature research,field research and market investigation and study the following conclusions:"Hanfu",is defined by Hanfu lovers as "the Han nationality traditional clothing",it is different from other ethnic costumes characteristics is led,YouRen,lace-up,after thousands of years of development,after interruption in four hundred to return to the field of vision of people,caused the young man's "Hanfu".In the case of Hanfu,the consumption of Hanfu has created economic value so that more people can realize the Hanfu.On the other hand,the public during the process of consumption Hanfu is continuous dissolution of Hanfu culture,Hanfu culture and consumption by Hanfu fans want to build the Hanfu culture is not the same kind of culture.Applied in the process of consumption,only in the most aesthetic,the content of the pleasure is derived,it is widely used,and deep in the Hanfu culture,the content of the solemnity fresh was hit.Based on the investigation to the Hanfu consumption,which can provide reference for the inheritance of traditional culture,namely the most living ability is the most vitality,the excellent traditional culture factor need transformation,need innovation,into their lives.