Research On SH Company New Product Development Process Optimization

The New Product Development Process is an important part of the entire enterprise business process,and it is an important step of the enterprise value chain.It is a valuable research of a foreign company how to build Engineering Development Center in China and how to run its own development process smoothly at this different culture and different timezone situation.SH company Xiamen engineering center is built by its American head quarter and Xiamen engineering center takes over most of the product development tasks.It is helpful for SH company to improve its product development quality if we research it and make improvements on its development process.Based on the Process Improvement basic principles and methods,this article reviewed SH company main issues during several years product development practice,analyzed its root causes on product development duration,product development quality and product platform.From the process optimization viewpoint,this article tried to give solutions to improve the design input process,to adjust and optimize ownership between head quarter and Xiamen team,to harmonize the product platform.The actual results are positive when SH company executed the proposed process,and the best practices are documented as SH company's procedure and form for future projects.Finally,hope the research on SH company new product development process optimization can provide experience and reference on how to run other multinational enterprise's engineering center at China.