Research On The Diversified Development Strategy Of LK Group

With the development of the scale and strength,many excellent enterprises began to diversified management strategy.From the external environment for enterprises that taking diversification strategy is getting range economic benefits,promoting enterprise into a new industry areas,breaking the limitations of market capacity constraints.For the internal factors,diversified management can disperse the risk of management,produce synergies,it also can cultivate new profit growth point.But it has been proved: the diversification is a double-edged sword.Development that according to the circumstance and reasonable process,can bring many benefits to the enterprise;But at the same time,the pursuit of diversification blindly,may bring great harm to the enterprise.From conception to development,the diversification of LK Group has built collection of mining,mineral processing,steel rolling,copper,transport,machine repair,construction and installation,etc,a perfect diversified industrial system.On this basis,the company made further scientific planning,"three wings of one body" diversified industrial layout.LK heavy machine park fully completed and put into operation,the advanced and reliable equipment and facilities ensured the production line well run.The products is getting rapid promotion in the market.The environmental building materials park,logistics park have completed the initial planning.LK Group's diversification strategy has injected vigor and vitality in the poor living environment.New Layout "three wings of one body" could make the Group continued to develop and gain a huge return on investment? The diversified management strategy need to stand in the overall height,considering the present situation of the Group.To compete in the bad environment and complete new strategic layout,optimize the allocation of resources,grasp the new opportunities in the changes of international situation.Based on the LK group's diversification strategy,and on the basis of historical data,this paper analysed the advantages of diversification and risk.First,to introduce the present situation of LK group diversification development for the diversity of LK,summarize the problems found in diversification.Second,PEST analysis of market environment is carried out on the LK group,it discusses the necessity of enterprise diversification strategy.Then is the SWOT analysis,feasibility analysis for group to carry out the strategy of diversification,the demonstration of the strategy of diversifying.And then is the evaluation of diversification from the industry attractiveness and business competitiveness.Finally,determining the corresponding countermeasures of the problems found in the diversified.Throughout the full text,elaborated the layout of LK group's diversified industrial and the measures and methods,explored the suitable diversity of their own.Also we hope that it is helpful for today's enterprises to carry out diversified development.