Study On The Development Strategy Of East China Design Institute Co.Ltd Of CNPC

Since China joined the World Trade Organization(WTO),the world economy has become increasingly globalized.The Chinese economy has experienced a high level of development for more than 30 years.The energy demand is strong,the energy industry is developing rapidly,and oil imports are ranked first in the world.The explosive growth of construction projects in the industry has brought unprecedented opportunities and challenges to China's petrochemical enterprises.East China Design Institute Co.Ltd.of CNPC(Abbreviation: CEI),as the refining design institute with the strongest internal technical strength of China National Petroleum Corporation,has developed by leaps and bounds in this opportunity.A batch of proprietary technology and successfully squeezed into the first echelon of domestic refining design.However,since 2014,due to the influence of domestic economy and policy,as well as the impact of the international environment,crude oil prices have fallen sharply,and international and domestic investment in petrochemical construction has been greatly reduced.As a result,CEI's original market has shrunk,new Market development is weak,enterprises face difficulties in development,and in the face of dilemmas,where CEI goes,is a problem that company leaders must solve.Through in-depth analysis of the industry and economic background of CEI this paper has defined the direction for the development of large-scale state-owned design institutes and established clear development ideas.This paper uses the SWOT analysis model and BCG matrix analysis to derive the development strategies that the company can refer to and adopt.They are differentiated strategies,market focus strategies,horizontal integration strategies,internationalization strategies,etc.,and each strategy is combined.The company's actual situation is analyzed in detail,and the corresponding implementation strategy is given.At the end of the paper,the supporting measures that must be strengthened to implement its development strategy are proposed,namely: adjusting existing organizations,strengthening investment in scientific research and development,introducing high-end talents,and strengthening financing functions.The research in this paper will have a good guiding significance for the development of CEI's development strategy in the future,and also provide a good reference model for the strategic management of China's large and medium-sized industrial design institutes.