Discretion Evaluation And Application Research On The Shape Design Of Printing Equipment

The Printing industry plays an important role in national economy and people`s livelihood.It also greatly affects the market consumption.Under the pushes of consumer market of printing industry,the demanding of printing equipment is expanding rapidly,the clarification of market segmentation has become increasingly clear and the formation of serialized style of products is becoming more and more clear.Strong identification of brand has became the key factor in enterprise product design evaluation.However,at present stage,there are few enterprises with some problems in the form design of printing equipment.They only pay attention to the application of high-technology and the requirement of multi-function.But they ignore the form aesthetics and the research about the relationship between form and function,form and man-machine.Testing the products only by basic experience and exam them by sensory evolution subjectively can not meet the needs of the market.In this context,the research on the design of equipment and the evaluation system has gradually become the key task of the sustainable development of the enterprise and the core competitiveness of the products.In order to accelerate the quality and efficiency of the printing industry and promote its transformation and upgrading and to improve the supply quality continuously,the enterprise should set up a favorable identity and establish a sound product evaluation system.They should analyse the existing design scheme and use different scheme according to different product at different stages.In the early stage,a questionnaire survey was conducted on similar products in the market,and then assesses the initial research direction of product conception.In the mid stage,after a comprehensive evolution by the SWOT,Scamper Method and Objective weight,the designer will filter out the most suitable scheme for the product.In the detailed stage,the designer will quantify the product-form semantic description data form an index data form and then pick up the optimal form of element index with a mathematical formula to simplify the shape and map to the target objects by Gestalt color perception.In the last stage,take the Flexo Folder Gluer 920 Maker as an example,verify the rationality of the evaluation system by the morphological index and Gestalt perceptual language.The manufactures should identify the style and characteristic of the product according to the integrity and consistency of their own brand and then make their product as a platform of their brand.In the context of promoting brand reputation,improve product identification and competitiveness,the enterprise should identify the design scheme,set up a comprehensive evaluation system and form a product with their own characteristic and also provide some effective methods and experience for the future products.