Study On The Development Strategy Optimization Of Jianshui Purple Pottery Industry

Jianshui Purple Pottery as one of the Four famous pottery in China,plays an important role in the development of cultural industry planning in Jianshui County,is Jianshui County to promote local economic growth and an important way to achieve multiple social goals.However,the current development status of Jianshui Purple Pottery industry,the whole industry is still in the initial stage of industrial development,are far in the theoretical study and practical level of immature,there are many problems.Study on development strategy of Jianshui Purple Pottery industry,scientific and appropriate choice of industrial development strategy,sustainable,healthy and rapid development of Jianshui Purple Pottery industry,has great theoretical and practical significance.This paper adopts literature,investigation,comparative analysis and other methods,based on the development of cultural industry at home and abroad on the theory and practice research,in-depth analysis by SWOT analysis on the development of Jianshui Purple Pottery industry external environment and internal conditions,points out the threats and opportunities faced by the development of purple pottery industry,the advantages and disadvantages.According to the development situation of the industry of Jianshui Purple Pottery and problems,formulated branding and industrial upgrading strategy,combined with the actual path of Jianshui County,clear and safeguard measures to achieve strategic objectives,development of industry of Jianshui Purple Pottery,in order to provide some useful reference for the development of the industry practice of Jianshui Purple Pottery.