Investigation On Construction Of DIY Inheritance And Innovation Mode Of Ethnic Handcrafts

Culture is the root of a country and a nation,and inheritance of culture is the soft power of existence and development of a country or a nation.General Secretary Xi Jinping pointed out that,"we should be adept to organically unify the development and expansion of good traditional cultures and the realistic cultures together and well connect them to develop through the inheritance and inherit through the development""we should make the most basic cultural genes of Chinese nation and the contemporary cultures well adapted and harmonized with the modern society.Then generalize them in a broadly participated way that people are delighted to hear and see." This will establish the theoretical foundation of cultural inheritance.As a part of traditional Chinese cultures,ethnic handcrafts contain "the most fundamental cultural genes of Chinese nation,and how to make them "adapted with contemporary cultures and coordinated with modern society" is the responsibility that the history puts on us.While the reality is cruel.As the modern science and technology civilization and impacts of foreign cultures,parts of good ethnic traditional cultures are gradually in imminent danger.How to make them "adapted with the contemporary cultures and harmonized with the modern society" and"generalized in a broadly participated way that people are delighted to hear and see" is the main research content of this topic.So what kind of "way" can be "adapted with the contemporary cultures and harmonized with the modern society" and "generalized in a broadly participated way that people are delighted to hear and see" and can finally realize the target of"broad generalization"?On the aspect of modern design and combined with researches on the culture market,the author creatively put forward an idea of "DIY inheritance and innovation mode",hoping to explore a feasible way for the inheritance of ethnic handcrafts.The bandhnu project of Bai nationality was selected from the abundant ethnic cultures in this thesis,which was taken as an example to tease and research the relative social background and theoretical problems of construction of ethnic handcraft DIY inheritance and innovation modes from the macro perspective,together with the results of field investigations and from 5 aspects including craft culture,product design,brand,new media and e-commerce,the theories and methods to construct the ethnic handcraft DIY inheritance and innovation modes were discussed.On this basis,an experimental design of mode construction was conducted aimed at the features of inheritance and innovation of bandhnu technology of Bai nationality through the creation method of art design to demonstrate the guiding significance on the scientificity of the theoretical research results and the design art practices.Through combination of theories and practices,the target of realization of ethnic handcraft DIY inheritance and innovation mode will be finally realized.