The Color Research And Application Of Bonpoint's Prodocts

"Bonpoint" as a luxury brand of French children's wear,since its inception in 1975,has been designed and manufactured in Paris,France,the unique concept of becoming the leader in children's clothing industry.Low-key gorgeous and quality,gifted children with the elegant fashion,let them across the boundaries of fairy tales,stepping in the footsteps of their fathers traveled around the world,collect fashion all the way,build their own a vast world.Under the influence of this style positioning,the classic color of each season of the brand becomes the vivid image language which conveys the theme story,and its color law is worthy for reference by other children's wear brand.This article takes nearly ten years "Bonpoint" the brand spring and autumn fall two seasons release the children's wear as the research object,through the tracking,the comparison,the analysis,the induction and so on method,from the color application angle studies This brand's color matching law,thus provides the suitable color scheme for the original brand new season product development.The article is divided into five parts:the first part expounds the background,research status,innovation,emphases and difficulties,and puts forward the key issues;The second part is the outline of the development course and style of "Bonpoint" brand,focusing on the analysis of color visual image;The third part of its spring and summer,Autumn and winter nearly a decade of each quarter of the conference or product image analysis of its color theme program,research on behalf of the brand culture of color development and continuation and the application of popular colors,summed up its basic laws;Part four from the brand marketing perspective analysis of the brand's regular color,colors,and combined with color,lightness,The purity of this color of the three elements to analyze and summarize the brand's use of color habits and methods;Part five is to learn from the brand color scheme,creative design autumn and winter series of children's wear a series.Through case study and practical research,this paper points out the basic characteristics of color development of bonpoint children's wear,and these design features are of obvious reference to our children's wear design.