Research On Competitive Strategy Of LHBG Company

The chemical industry plays a very important role in the national economy,but it is greatly affected by the economic environment and industrial policies at home and abroad,and faces complex chemical competition and industry challenges.At present,the macroeconomic environment facing the chemical industry is stable.In recent years,the traditional chemical industry,which is inefficient and has environmental bottlenecks,will usher in a new critical point of supply and demand balance.This article takes the small private chemical company LHBG as the research object,LHBG company mainly produces basic chemical raw materials,mainly nitric acid,ammonium nitrate,melamine,nitro compound fertilizer and other products,the company always adhere to the "science and technology enterprises," made much Provincial scientific and technological achievements and more than 20 invention patents.At the same time,the company took advantage of the rising prices of triamine products,increased product production and sales,net profit continued to grow,the scale of enterprises gradually expanded,the company has a certain degree of competitive strength.However,due to the overcapacity impact of traditional industries;the increasingly severe security and environmental protection situation has led to increased corporate investment,rising costs and the company's small scale,lack of clear development plans and competitive strategies and other unfavorable factors,LHBG urgently needed Determine a clear development strategy,and conduct a comprehensive management of the implementation and adjustment of the strategy to solve the problems such as the unclear corporate development strategy and the difficulty in meeting the quality of personnel.Based on the study of related theories such as strategic management and competitive strategy,this article uses the PEST analysis method and the Porter Five Forces model to analyze the environment of company based on the actual situation of the company.Through the SWOT analysis method,the company analyzes the opportunities,threats,advantages and disadvantages faced by the company and finds that the company has a profound corporate culture foundation,a unique model of circular economy development,regional preferential policies,brand image and product quality advantages.After quantitative analysis of the company's competitive strategy,the QSPM matrix model shows that LHBG is suitable for implementing differentiated strategies and can demonstratedifferentiation through production products,business services,development models,and corporate culture.Then from the aspects of improving organizational capabilities,innovation capabilities,improving the quality of personnel,and transforming marketing methods,we put forward safeguard measures for the implementation of differentiated competition strategies,so as to provide theoretical guidance for the implementation of corporate competitive strategies,with a view to providing similar domestic chemical manufacturing enterprises.Certain reference value and reference significance.