Study On The Design Of Business Custom Wine Packaging

The 21 st century,with the rapid development of economy,people's consumption standards and the personalized demand for personalized,more and more,at the same time,along with the rise of "Internet +" model and the development of electronic commerce,changes in the environment at the same time,directly affect the change of the consumer concept.People from simplification to multiple personalized consumer demand,consumer demand at the same time,the development of individuation requirements at the same time,also provide customized packaging design with more space for development.Personalized custom packaging in business reception,large conference,wedding banquet is a common occurrence.But custom packaging at the same time of rapid development,but also has a lot of problems,a lot of imitation plagiarism,the shanzhai phenomenon is serious,the lack of industry research and personalized brand elements of the depth of mining,transplantation simple design and words,and no understanding of the market and the consumer's psychological experience,is only a simple copy of existing resources,packing the blind pursuit of art and aesthetic effect.At the same time,due to the excessive waste of the existing packaging resources in the small batch customization,it is unreasonable to pursue high-end customization.Aiming at this series of unreasonable phenomena,it is the focus of the research and the direction of the solution,aiming at improving the aesthetic feeling and the rational utilization of the existing resources.This topic about business custom beverage packaging design research,will be the 60 th anniversary of hunan university of technology as a starting point,strive to in a simple plane copied and customized balance in graphic design,design a satisfy personalized consumption,and also has the protection function and green custom packaging.