Research On Stakeholder Conflict And Governance In Dayang Ancient Town From The Perspective Of Game Theory

At present,ancient town tourism has gradually become a new role in China's tourism market.However,in the process of tourism development and operation of ancient town tourism destination,there are some problems,such as non-cooperative game of stakeholders,lack of system and management offside,which will seriously affect the coordinated development of ancient town tourism market.Therefore,the analysis of interest conflicts and game among stakeholders in ancient town tourism destinations is helpful to establish an equal and cooperative interest coordination mechanism for ancient town tourism destinations.Based on this,this paper takes Dayang Ancient Town in Shanxi Province as an example to study the conflict and governance of stakeholders in ancient town tourism destination.On the basis of summing up the relevant theories and applying the knowledge of stakeholder theory and game theory,this paper divides the stakeholders of the ancient town of Yangyang into three levels: the core level,the strategic level and the periphery level.The core stakeholders of the ancient town of Yangyang include relevant government departments,tourism enterprises,asset owners of the ancient town tourism area.Local residents and tourists are the main stakeholders.On this basis,the interests needs and conflicts of the core stakeholders in Dayang Ancient Town are dissected in detail.The main conflicts among stakeholders in Dayang Ancient Town's tourism destination are: conflicts between the government and local residents,conflicts between the government and tourism enterprises.The conflicts between local residents and tourism enterprises,between residents and tourists,and between tourism enterprises and tourists.The stakeholders in the tourist destination of Dayang Ancient Town,because of their different power,status and interest needs,have caused conflicts and conflicts of interests,which have evolved into game strategies and behaviors among different stakeholders to compete for interests.With the help of game theory,this paper takes the core stakeholders of tourism in Dayang Ancient Town as the bureau.The middle man,through the construction of dynamic game model,explains the way,process and result of non-cooperative game among the core stakeholders of ancient town tourism destination.Finally,this paper puts forward the principles and mechanisms of coordinated governance of stakeholder conflicts in ancient town tourism destinations,including strengthening the supervision mechanism of various stakeholders,strengthening the communication and coordination mechanism between various stakeholders,implementing the policy guarantee mechanism,and improving the interest arbitration mechanism.It is hoped that through this study,a series of coordination mechanisms will be proposed to achieve the consensus of interests of stakeholders in town-based tourism destinations,help them solve conflicts and conflicts,and form a win-win tourism development pattern.