Research On The Influence Of Administrative Region Optimization And Adjustment On The Evaluation Of Tourism Resources Value

Along with the development of China's market economy,especially the regional economy and new urbanization,the contradictions and problems that lag behind the reform of the administrative regional system have increased.From the overall perspective of modernization and strategy,the reform of accelerating the optimization and adjustment of administrative regions is of great significance and imperative.Taking the optimization and adjustment of the administrative area of Lushan as an example,this paper mainly elaborates and answers three questions: First,whether the optimization of administrative regions has an impact on the change of tourism resources value;secondly,the optimization of administrative regions has produced changes in the value of tourism resources.How to influence;Third,the administrative region's optimization and adjustment is through which path has an impact on tourism resources.This paper first uses the CVM evaluation method to measure the change value of administrative region optimization and adjustment to the value of tourism resources in Lushan;secondly,it is aimed at the change of the willingness value(WTP),the core indicator of CVM evaluation method.Introduce the concept of tourist experience,systematically analyze the impact of administrative regional optimization adjustment on the willingness to pay and the changes of tourists' willingness,and summarize the impact of administrative regional optimization and adjustment on the evaluation of tourism resources value.This paper mainly draws the following conclusions: First,the optimization of administrative regions has increased the value of tourism resources in Lushan.The optimization and adjustment of the administrative region has an important positive impact on the development of tourism resources and the development of the economy.Second,the optimization and adjustment of the administrative region makes the value of tourism resources in Lushan more improved than before adjustment.Therefore,in the long run,the optimization of administrative regions has a significant effect on the value of tourism resources in Lushan.Thirdly,the optimization and adjustment of administrative regions can have an important positive impact on the willingness to pay and the changes of tourists.Afterwards,there have been major improvements and improvements in landscape protection,service efficiency,travel routes and basic service facilities,which can effectively improve the WTP of tourists.The optimization and adjustment of administrative regions plays an important and positive role in the improvement of the value of tourism resources.The main contributions of this paper are as follows: First,this paper analyzes the impact of administrative regional optimization on the value of tourism resources,and has an objective and scientific reference for the government's institutional reform,so it is practical;secondly,this paper improves the CVM assessment method.At the same time,the CVM core indicator willingness value WTP is used as a bridge between CVM and the visitor experience.The CVM evaluation method is used to measure the value change of the administrative region optimization adjustment to the tourism resources.Using the experience of tourists to analyze the factors affecting the value of tourism resources in the optimization of administrative regions,it has certain innovations,paving the way for further research by experts and scholars.Thirdly,this paper analyzes the influencing factors of the optimization of administrative regions on the value of tourism resources.It thoroughly analyzes the impact path of administrative region optimization and adjustment on the value of tourism resources,and has a guiding role for the development of relevant regions.