Study On The Development Of Liaocheng Wellness Tourism Resources

As the national economy has been developing rapidly,people's consumption concepts continue to be updated and their quality of life continues to increase.At the same time,the acceleration of the pace of life and the advent of an aging society have given rise to health concerns.As a new tourism industry integrating relaxation,leisure experience and health care,wellness tourism has become one of the new tourism hot spots,which has attracted people's attention.This article takes Liaocheng as the research area,and analyzes the current status of resource development and development value from the perspective of wellness tourism,in order to realize the scientific and effective development of Liaocheng health tourism resources.On one hand,both the number of tourists and the income in Liaocheng can be increased,which can further promote the development of tourism in Liaocheng.On the other hand,accelerating the integration of health preservation and tourism can provide useful reference for the development of the health tourism industry in other regions.This paper is divided into six parts:The first part is the introduction.The background of the topic selection,the purpose and significance of the study are clarified,and the research status of wellness tourism at home and abroad is systematically sorted out,establishing the research method and technical route of the thesis.The second part explains the related concepts and basic theories of the development of wellness tourism resources.On the premise of combing research on wellness tourism at home and abroad,the concepts of health preservation,wellness tourism,wellness tourism resources,and development of wellness tourism resources are defined.At the same time,experience economy theory,sustainable development theory,tourism location theory,and RMP framework theory are discussed,which provide theoretical basis and support for the research on the development of Liaocheng wellness tourism resources.The third part analyzes the development status of Liaocheng wellness tourism resources.First of all,it gives an overview of the overall situation of Liaocheng,including location transportation,economic development,natural environment and history and culture.Secondly,it analyzes the current status of wellness tourism resources in Liaocheng,and concludes that there are four main types of wellness tourism resources,such as ejiao,hot spring,forest and rural life.Questionnaires were used to analyze the market supply and demand of wellness tourism resources in Liaocheng from the aspects of basic information,behavior characteristics and consumer demand of tourists.The fourth part evaluates the development value of Liaocheng wellness tourism resources.On the basis of reading a large number of literatures on the evaluation of wellness tourism resources and following the scientifically effective and highly generalized principle of index selection,this paper sets up a comprehensive evaluation system of wellness tourism development potential of Liaocheng It uses the analytic hierarchy process to determine the weight of each indicator and gain the development value of ejiao,hot springs,forests,and pastoral wellness tourism resources.The fifth part proposes the development strategy of Liaocheng wellness tourism resources.On the basis of the analyzing the current situation of Liaocheng wellness tourism and the assessment of development value,this paper follows the principles of effective protection and active development,overall planning and characteristic development,as well as market-oriented and product-oriented development principles to proposes scientific and reasonable suggestions on Liaocheng wellness tourism resources development.The sixth part is the conclusion part,which puts forward the research insufficiency and prospect.