Study On The Demand Characteristics Of Changsha’s Astronomical Phenomena And Climate Landscape Tourism

With the rapid development of Chinese society,the level of national economy is increasing,and the time of free control is increasing.Tourists’ demand for tourism is becoming more and more diverse.The proportion of the astronomical phenomena and climate landscape tourism as a new kind of tourism has been greatly increased.The domestic scenic spots have increased the publicity of the astronomer and climatic scenery,and the travel agencies and the mobile phone software are also the hot spots in the promotion of tourist products with the features of the astronomer and climatic scenery.Although the development speed of the astronomical phenomena and climate landscape tourism is accelerating,there are few researches on the demand for astronomical phenomena and climate landscape tourism in China at present.On the basis of collation and analysis of the related literature of astronomical phenomena and climate landscape,and combining the actual situation of Changsha citizens,this paper subdivides the classification standards of the celestial images and climate landscape tourism activities and establishes different characteristic groups,and designs the questionnaire of this study in conjunction with the opinions of experts and scholars and discussion groups,which is studied by Changsha citizens.Such as the issuance and recovery of the questionnaire.Using SPSS 19.0 software to analyze the questionnaire,we get the behavior characteristics and the difference demand characteristics of Changsha citizens in the weather and climate landscape tourism.The conclusions are as follows:(1)residents’ demand for celestial images and climate landscape tourism destinations is mainstream in China,and the residents’desire for natural and climatic landscape tourism is to look at sunrise and sunset,ornamental rainbow,flower watching,and ornamental Aurora,and increasing knowledge and open field of vision are the most important purposes of the residents in the sky and climate landscape tourism.The demand,followed by increasing emotion and mutual communication,the residence time of the residents in the celestial and climate landscape tourism is in the "middle high,two low" distribution state,that is,the medium length of residence time demand is the most,and the demand of the stay time will be changed according to the difficulty of the landscape tourism.The tourism consumption demand of the residents in the celestial image and the climate landscape is mainly within 500 yuan;the travel organization mode of the residents in the celestial images and the climate landscape tourism is in the mainstream of the free behavior of relatives and friends,while the travel agency lacks the advantage.Although the travel agency has a certain market,the travel agency is not mature enough.The attraction of the tourist items to the celestial image and the climate resources is low.The main channels for the residents to obtain the information of the celestial images and the climate and landscape tourism are mainly recommended by the Internet and relatives and friends.(2)There are significant differences in different demographic characteristics and annual travel frequency,related travel experiences in the astronomical phenomena and climate landscape tourism willingness,motivation,place,stay time,travel expense and organization mode.