| As the main artery of China's national economy,railway is the key infrastructure and important project of our people's livelihood.It's the backbone of comprehensive transportation system and a very important way of transportation.It plays a crucial role in the development of social economy in China.In 12 th Five-Year,the completion of the new railway line was 30 thousand and 500 kilometers,and the investment in fixed assets reached3 trillion and 580 billion yuan.Compared with 11 th Five-Year growth,it increased by 109%yuan and 47% respectively,and the scale and scale of investment reached historic highs."The new period is 12 th Five-Year" China's railway "going out",has become an important field of our country to build a "initiative The Belt and Road" and foreign exchanges and cooperation in the implementation of the new name card "deployment The Belt and Road" strategy at the same time,to promote the implementation of the overall strategy for regional development,the Yangtze River economic belt development strategy,Beijing Tianjin Hebei the coordinated development of China's domestic demand,the construction of railway,railway reform and innovation to strengthen the railway,to enhance international competitiveness,play a leading role in railway.China railway track group is China's central enterprises China railway materials a wholly owned subsidiary of Limited by Share Ltd,the original railway operations and railway equipment on the basis of the business,after the reorganization of building has become a professional service of railway and city track transportation market group,efforts to expand the railway production and integrated supply,technical services,railway products the supply of railway equipment,railway operation and maintenance services,rail supply chain integration services,to provide efficient rail industry integrated services.Based on China's "13th Five-Year" railway planning,"The Belt and Road" national strategy to promote the implementation of high-speed rail and "going out",China railway track group in the face of changes in the external environment,we should formulate the corresponding development strategy.This paper first analyzes the background,purpose and significance of this study,and designs the content and technical route of this paper,which is the framework of this analysis.Then,we analyze and evaluate the internal environment of China Railway material and track Technology Service Group Co.,Ltd.,and deeply analyze the internal resources and capabilities and value chain activities of China Railway material and track group,and get the comprehensive evaluation of the internal environment of China Railway Group.Moreover,analysis and evaluation of service limited company of group of external environment of China railway track technology,using PEST analysis method and the Potter five forces model of macro environment,China railway track group industry environment analysis,through the analysis and evaluation of the external environment,pointed out the influence on the development of railway track group.Through the application of SWOT analysis method of strategic combination in Railway Technology Services Group Limited overview analysis,proposed the development of vision in rail group company is committed to the global rail industry comprehensive service provider,put forward the development strategy of the integration of the group,improve the overall competitiveness of the group.Finally,in orderto ensure the smooth implementation of railway track group development strategy,develop into a strategic road,reshape corporate culture,reconstruction of the whole closed-loop integration,optimize business processes,to create a complete core advantage,improve the quality of service,strengthen the cultivation of human resources,make up the short board talent strategy implementation safeguard measures,ensure the implementation of the development strategy of the group company carry out. |
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