The Research Of Marketing Strategy Of T Company

The financial crisis that broke out in 2008 Y had a major impact on the world economy,as well as on consumer electronics and other traditional industries.In the second ten years of this century,with the development of new technology and new economy represented by information technology and information industry,marketing environment is more complex,and the semiconductor industry is facing new opportunities and challenges.T company had been TOP3 in the semiconductor industry for long time before 2010 Y.But with the change of market structure and market competition,the existing marketing strategy has been unable to adapt to the modern market competition,industry status and sales ranking has rapidly declined.How to deal with the cooperative relationship between enterprises and customers and establish their own competitive advantages in the fierce market competition has become an important topic for enterprises to optimize their marketing strategies.This paper will research T company in the semiconductor industry as research object,use layer by layer analysis method,use Porter's Five Forces Model and PEST model to analysis competitive situation which T company is facing to,make market segmentation and market choice of domain market in Northeast area by STP tools.Through using 4P marketing theory analysis,get the deficiency of T company's current marketing strategy.Then,combining the marketing activities of T company,the thesis expounds the marketing strategy optimization plan with the core of relationship marketing,in order to achieve the marketing goal of establishing competitive advantage in the power equipment segmentation market.Finally,aiming at the shortcomings and limitations of relationship marketing,research the formation of the chain link to strategic alliance through the relationship marketing,introduce the common values and the enterprise social responsibility,skip the community interests linked by special interests,come upstream and downstream enterprises in the industry together under the banner of the "social responsibility" the banner with the concepts of science and technology progress and energy-saving environmental,realize the organic combination of social responsibility marketing and relationship marketing.