Research On Development Strategy For Dayaowan North Bank Investment & Development Company

Detailed Control Plan for Dayaowan North Bank was passed by the Liaoning DalianMunicipal Planning Commission on October 31 st,2012 as the development and construction basis of the north bank area.In 2013,the Dalian Port North Bank Investment & Development Co.,Ltd.(hereafter referred to as “North Bank Company”)was invested and established by the PDA.The North Bank Company,as the main body of the development and construction of the area,plays an unique role in the construction of the area,which is not only to accomplish the mission given by the government,but also to develop a business strategy,so as to occupy a predominant position in the market competition.Therefore,the business strategy is related to the interests of the government,shareholders and the company itself.This paper gives an analysis of the background of the North Bank Company specifying the unique characteristics of the development mode and construction of this area and points out that the company shall develop an appropriate strategy for the long-term development.Secondly,to review and summarize related strategic theories for developing the business strategy;to elaborate the means adopted by foreign researches on the business strategy including PEST analytic method,Five Forces Model of competition,critical success factor analysis and SWOT analysis.And then to conduct an analysis which arrives at the advantages of the internal and external environments;to explore “the advantages,disadvantages,opportunities and risks” of the North Bank Company through SWOT analysis and draw to a conclusion.And concrete measures for the implementation of the strategy shall be to set up target control system,to lay out the target control process,to carry out the performance evaluation and to take target corrective measures.Finally,it comes to the conclusion that to make use of the limited resources for market development and diversify the development of other industries that related to infrastructure at the same time of developing primary business based on the current development situation;to establish the core function area of the international shipping center characterized by free trade zone,which is specifically to take the primary land arrangement business as the core and realize the overall development of operators' functions through the secondary land development business,property managementbusiness and urban infrastructure services,which is applicable to the development of the North Bank Company.