The Cognitive Analysis Of Audience To Science And Technology Museum

Our country is in a stage of rapid development,the rapid development of economic and cultural development is also crucial,"13th Five-Year " plan that will in China with basic scientific literacy as a proportion of more than 10% national development goals,the cultural development and economic development,is essential for a nation to realize faster for better development,science and Technology Museum as an important place for improving national basic scientific literacy,an important part of the development of cultural soft power,has attracted extensive attention.While the research starting from the source,research in China Science and technology museum development so far,the audience how a degree of awareness of the science and Technology Museum,one side can reflect the development of China’s science and Technology Museum career so far,on the other hand can provide suggestions and opinions for the development of Science and Technology Museum from the audience’s cognition the angle,let more people understand the science and Technology Museum,to truly improve the basic scientific literacy of our national.The results are as follows:(1)know the science and Technology Museum but no in-depth understanding of the people accounted for much,and do not know the science and Technology Museum,the total number of the 47.3% investigations,the extent to which the 47.3% people understanding of the science and Technology Museum is not deep.The audience’s awareness of the science and Technology Museum is not related to the gender,monthly average income and leisure time,and there are some differences in different age,education and occupation.(2)a variety of ways to the audience’s cognitive science museum to diversity,television,Internet and popularization bar,accounted for 71.4%,61.9% and 47.6%,the difference with the museum through the cognitive part of textbooks.(3)popular science tourism is a new direction for the development of science and technology museum.(4)the science and Technology Museum does not have a good positioning of itself,resulting in the audience’s awareness of science and Technology Museum is too simple and consistent,unable to attract more visitors to visit.(5)the audience has a good sense of the enthusiasm of the science and technology museum.Finally,in view of the audience’s understanding of the problems of science and Technology Museum,this study puts forward several solutions:(1)the combination of science and Technology Museum and textbooks,cognitive small start.(2)the combination of science and Technology Museum and tourism starts from the beginning of cognition.(3)identify the location,science and Technology Museum to establish their own propaganda points.(4)the science and Technology Museum enters into the aged community.(5)a variety of communication tools in parallel,science and technology museum with the times.