Research On The Development Strategy Of Zhongshan Power Supply Co Ltd

Ever since the 18~thh congress of Chinese communist party,our country has vigorously encouraged and supported the optimization and upgrading of industries,and issued a series of preferential policies and subsidies.New energy industry becomes an important mainstay of industrial optimization and upgrading in our country like traditional enterprises.Competition between enterprises is not just based on single production factor.Under the environment of market economy,market competition shows several new trends.How to design corporate developing strategy consistent with changing market has become supreme action program of keeping everlasting and developing with a steady pace.From perspective of the whole word's new energy industry development,the gap between developed and developing countries presents unbalanced and unmatched situation.Based on perennial industrial and technological accumulation,occident has an absolute advantage in new energy market,new hybrid-power and energy productions appear continually.From our country's developmental situation,development and research of new energy production start relatively late,and market share of domestic high-end production are occupied by overseas-funded and joint venture enterprises.Meanwhile,low-end products are faced with competition of domestic enterprises.Therefore,Chinese domestic new energy enterprises are in the dock.Zhejiang Zhongshan Power Supply Limited(hereafter referred to as ZZPSL),as representative of Chinese domestic,after 12 years of development,ZZPSL's Production lines and technology have become very influential in the neighborhood,also the enterprise that enjoys certain popularity at home and abroad.For all this ZZPSL still have immense potential in Strategy formulation and management system for future development to dig,The main research content of this paper is how to achieve the combination of advantages and policies,and enhance the connotation construction of enterprise,and promote the development of ZZPSL.This article uses the Five-Strength Competition mode?SWOT matrix analysis,Internal and external environmental analysis methods to find advantages and disadvantages of ZZPSL.And by using knowledge I've leant,competition?brand?product and overseas strategy that ZZPSL should focus on are put forward,and future development directions and safeguard measures are planned out to throw out suggestion to keep market competitiveness or the enterprise vitality.At the same time case study reference are provided for enterprises of new energy development and application in our country.