Study On Driving Mechanism And Influencing Factors Of Tourists’ Green Travel

Green travel has developed rapidly under the background of increasing global climate change and resource and environmental issues.It is the only way to achieve sustainable development of low-carbon tourism.Shared bicycles came into being under the concept of sharing economy and provided strong support for advocating the implementation of low-carbon green transportation.The intention of tourists to choose green travel is not only the main basis for tourists to choose whether or not to implement the green travel mode,but also an important reference factor for the construction of green transport system for tourist destinations.This article is based on the perspective of tourists,and selects the driving mechanism and the main influencing factors for the sharing of bicycles by the tourists.The selected Daming Lake area is selected as the case site,and qualitative analysis and quantitative analysis are used to analyze the two major research methods,combining the theory of shared economy and the theory of planned behavior.The theory of cognitive-attitude-behavior was adopted to construct a driving-mechanism model for tourists to choose shared bicycle green travel behaviors,explore the influencing factors that influence the choice of tourists to implement green cycling for shared bicycles,expand the perspective of green transport research,and enrich the theory of green transport research.Connotation and method system,and provide reasonable guidance for the development of tourism resorts to share green travel modes.Through the modeling and analysis process,the main research results obtained in this paper are as follows:(1)The eight core categories that drive tourists to choose green travel behaviors for sharing bicycles are: behavioral willingness,psychological cognition,behavioral outcome perception,travel characteristics,traffic preference,community norms,institutional technology and individual characteristics,and progressive behavioral will.The positive and negative feedback effects of the action and behavioral perception results occupy the core node,and build the driving mechanism model for tourists to choose to implement shared bicycle travel behavior.(2)External factors affecting tourists’ choice of green travel intentions include shared bicycle awareness and government-enterprise policies and regulations.Internal factors includebehavioral attitudes,subjective norms,and perceptual behavior control.Internal and external factors implement shared bicycle travel for tourists.The behavior has a significant effect;in terms of individual attributes of tourists,the choice of travel modes of tourists is greatly affected by income,age,occupation,and education level,while gender does not show significant differences.(3)Promoting the frequency of green trips by tourists requires the concerted efforts of tourists,communities,scenic spots,governments,enterprises,and operators,etc.to study and jointly promote the formation of a win-win situation for all stakeholders,such as co-building,co-governance,and sharing.The situation provides reasonable advice.Based on the above conclusions,it proposes a strategy and method for guiding tourists to choose green travel modes.This will provide guidance for tourists to provide more theoretical support for tourists in the process of travel,and to gradually increase the green travel awareness and environmental quality of tourists.Tourism destination environmental improvement and higher levels of national environmental protection projects to provide support.