Research On Dynamic Pricing Of Railway Container Considering Customer Behavior

Since the market-oriented reform of railway freight pricing,the competition between railway transport and road transport,water transport,and multimodal transport has become more prominent.How to use dynamic pricing to make scientific decisions to increase the competitiveness of railway freight and to seize more market share have become an very important thing.Especially in the rapid development of container transportation,the customer's service requirements for container transportation are getting higher and higher,and the customer behavior shown is also varied.How to take customer behavior into the decision model of pricing,making railway container freight more profitable is even more important.Therefore,this article focuses on how to conduct dynamic pricing for railway container freight considering customer behavior.The main research contents are as follows:First,consider the situation of bulk booking of container space,which customers can order multiple container space at one time,and classify the price corresponding to the number of containers ordered by customers into different price levels,maximizing the revenue from railway container shipping.The goal is to establish a dynamic pricing model and mathematically proves that the optimal discount price satisfies the relationship,and when the freight market changes,the optimal discount trend changes.Second,considering that in the freight market,there is still a competitor of road container freight,and classify customers according to time-sensitive and price-sensitive,and different types of customers show different choices of different modes of transportation.Based on the first model,this paper also aims to maximize the expected revenue of container freight transportation and the expected revenue of railway container freight simultaneously,establishes a dynamic pricing model that considers the choice behavior of different types of customers in the competitive environment,and proves the equilibrium solution is existing.Through case studies,it is proved that the dynamic pricing model that takes into account the competitive environment can make the railway container transportation and the highway container transportation obtain higher expectation benefits.