Research On Development Strategy Of CRRC Dalian Co.,Ltd.

CRRC Dalian Co.,Ltd.is a large state-owned enterprise mainly engaged in the production and manufacturing of rail transportation equipment,and has made outstanding contributions to the development of China's railway transportation industry.In recent years,as the world economy gradually recovered,but growth is slow,the economic development of our country enters the new normal,supply side needs urgent reform and the development of the enterprise upgrading are directional,decisive influence.CRRC Dalian Co.,Ltd.,with national favorable policy,give full play to its own internal advantages,enhance comprehensive competitiveness,to achieve steady and healthy development,is a focus in the study of this article.This paper based on the theory of strategic management theory,uses PEST analysis method to analyze the car in CRRC Dalian Co.,Ltd,the external environment facing,using five model analyzes the rail transportation equipment industry development environment.To the enterprise by using SWOT analysis method to conduct a comprehensive analysis to the external environment opportunities and threats,clear internal strengths and weaknesses,and finally put forward the diversification strategy in accordance with the current situation of the development of enterprises,making the future development of the enterprise culture and target specific strategic objectives.Combines the specific strategic target decomposition,plate,plate of urban rail vehicles,locomotive diesel engine company plate,plate accessories and maintenance service,new industry sectors,such as main business sectors,develop the car functional strategy of CRRC Dalian Co.,Ltd.At the same time,making the car Dalian locomotive and rolling stock Co.,strategy implementation steps,security control measures,strategy and measures of adjustment,the main guarantee for the implementation of the strategy from the business structure optimization,marketing,management and technology innovation,the company management and lean management,information management,human resources,construction of the new plant.In the end,to achieve strategic objectives.CRRC Dalian Co.Ltd.is a matter of national economic security and beneficial to the people's Livelihood Strategy of large state-owned enterprises,has a strong representation.Therefore,this study can hope to related enterprises in the industry have a certain reference value,other large state-owned enterprises in the industry to develop their own development strategy,improve the comprehensive competitiveness,also has a certain significance,be able to help.