Research Of The Attention Of Virtual Based On Social Commerce

Social electronic commerce is the product of the development of mobile Internet.Digital technology combines social and electronic commerce,which brings innovative experience to people's consumption and communication.Breaking through the traditional e-commerce model,social e-business is no longer limited to the trading behavior of commodities through network media.It also combines social media and other forms of communication,using media to disseminate information,to interact with users and to obtain attention.Although the scale of e-commerce in our country has reached trillions of levels,from cross-border transactions to takeout,every link of people's life is taken in by electronic commerce,but it also brings about the incompatibility of the amount of information with the limited virtual attention.What does this contradiction mean for both sides? It means that the communicator wants to get the difficulty of audience's virtual attention,and improves the desire for virtual attention resources in disguise.At the same time,the receiver of commodity information,namely the attention subjects,is difficult to adapt to complex information,and is eager to get personalized experience and attentional satisfaction.In other words,in the field of information dissemination in the social e-commerce industry,the recipient is the establishment of the sovereignty of the attention subject,and the attention subject has more choice space and the right of non choice.Among them,the choice and choice are carried out every moment,and the user's virtual attention resources are grabbed all the time,and the attention subject is always paying virtual attention to the attention goods on the attention shelf.Social e-commerce has become a trend in the industry.Alibaba has incorporated Taobao,Sina,micro-blog,and Youku potatoes into corporate ecology;the Tencent's QQ and WeChat are also one of the entrance to e-commerce;the new social e-commerce platforms,such as small red books,collages and beauty,are also inseparable from social media..The social media has changed the transmission relationship in the traditional e-commerce,the seller is the seller,the disseminator,the attention intention owner,and the attention subject;the user is the buyer,theaudience,the attention subject,and the attention intent owner.The essence of virtual attention is to imitate the form of real attention,providing enough attention for the network economy and contributing to the rich attention resources.Virtual attention plays an important role in the socialized e-commerce economy and plays a decisive role.The competition in the e-commerce industry has aggravated the situation of information overload,the virtual attention resource has become relatively scarce,and the competition of virtual attention resources becomes more intense.Businesses not only reproduce a large number of information,but also integrate social media to broaden the channels of information dissemination in order to gain more virtual attention and promote the conversion of virtual attention to money.In the process of communication,the attraction,transfer and maintenance of virtual attention are all the problems of the effect of communication.It is a problem worthy of our network communication scholars and attention scholars to study and discuss.