An Empirical Study On Corporate Social Responsibility,Media Attention And Enterprise Competitiveness

At present,our government is in a critical period of economic transformation and upgrading,in the process of rapid GDP growth,due to the lack of corporate social responsibility,food safety and environmental pollution and other issues are not uncommon,fierce competition between enterprises to bring a series of social responsibility inevitably.And now the study on corporate social responsibility has gradually become the focus of scholars.As an important part of social economy,enterprises use a lot of social resources so they cannot only focus on the interests of shareholders to pursuit maximization profit but ignored other relevant shareholders’ interests.Enterprise can take their positive social responsibility in achieving its continued healthy development but also can promote the development and progress of the whole society.The rapid development of science and technology has also accelerated the rise of the media.As an external channels of enterprises information transmission,the media can convey the information which is truly and accurate to the relevant stakeholders,and also it can ease the degree of information asymmetry.The media as the information media on the company’s governance role can’t be ignored,positive and positive media coverage is conducive to enhance the image of enterprises to enhance the competitiveness of enterprises,and negative media attention will give enterprises to bring some pressure on public opinion to urge enterprises to correct violations behavior.It remains to be further explored,whether the media attention can affect the relationship between corporate social responsibility and corporate competitiveness and what role it plays.The author uses the third-party social responsibility rating agency—Runling Global to evaluate the results of corporate social responsibility as a measure of the level of social responsibility indicators,and then select the data from 2012 to 2014 to verify the three assumptions of this article.In addition,the scale of enterprises,financial leverage and the nature of property rights also has a certain impact on the competitiveness of enterprises.Then from the perspective of media attention,according to the previous experiences,the mediafocus is divided into negative and non-negative.The paper confirms that non-negative media attention and negative media attention are positively regulating the relationship between social responsibility and corporate competitiveness.Finally,this paper has made relevant explanations and put forward relevant policy suggestions from three aspects: enterprise,government agency and media.