Research On Development Strategy Of K Group

The petroleum equipment manufacturing industry is not only one of the most important content of national equipment manufacturing industry,but also a core industry which continuously promotes the development of petroleum industry.The petroleum equipment manufacturing industry of our country has been positively promoted by our government recent years,and it has made significant achievements.However,under the background of global depression,the new domestic economic normality and intense competition within the industry,there is placed "double-edged sword." in front of the company.As a private oil equipment manufacturing enterprises,K group is badly in need of solving the most imperative problem that how to deal with those new changes in environment and market,and make clear the future development direction of K Group.On the basis of the strategic management theory,development strategy theory and theory of strategic management process,firstly,this article analyzes the external environment of K Group such as politics,economic,technology and culture.And then this article uses Five Forces Model to analyzes industry environment;and then this article sorts out the internal resources such as manufacture,R&D,HR and so on of K Group.By using the SWOT analysis method,this article find out the strength and weakness as well as opportunities and threatens of K Group.On the basis of formulated K Group's development strategy and objectives of the task,it can be adopted from business strategy to functional strategy to carry out the whole strategy.Finally,to ensure that the above strategy could be carried out,the guarantee measures are put forward,namely from rebuilding management system,strengthening the technology research,improving the quality of products and strengthening the construction of enterprise culture.Strategic management theory,as well as the theory of enterprise development strategy and strategic management process,is the main theoretical basis of this paper.The logic of this text is by researching K Group's external environment and internal conditions,find out the constraints affect of development,so as to formulate corresponding strategic objectives and measures to improve the implementation of the strategy.The purpose of this study is to meet the enterprise development with the actual situation,for the future development of the K group to put forward more effective and the strategic countermeasure.