China's Insurance Industry To Carry Out The Personal Financial Services Investigative Studies

Financial Planning is an important mechanism that transforms saving into investment and that improves the function of financial system and continual development of national economy and welfare. Financial Planning has become an important economic phenomenon and the market of Financial Planning is growing circuitously with the farther reformation of economy system and development of financial market. The huge potential Chinese market of Financial Planning has attracted the attentions of financial institutions. For Chinese insurance industry, this is not only a challenge but also is an opportunity. On the one hand, our insurance companies must face the fierce competitions come from the domestic and foreign financial institutions. On the other hand, Financial Planning will become the new profit growth point of insurance companies. We can profit from the American advanced theory and experience to promote the development of our insurance financial planning business.This paper is mainly divided into six parts. The writer quotes mass data and information, takes the way of contrast and normative analysis, and then does an in-depth and detailed analysis for how to conduct our insurance financial planning business.The first part briefly introduces the significance of this thesis topic and the main problem to solve.The second part is the introduction of meaning of Financial Planning. The life cycle theory is the basis of the Financial Planning. Financial Planning should not only consider the accumulation of wealth, but also consider the protection of wealth.The third part: the necessity to conduct Financial Planning business in our insurance industry. The accumulation of wealth, accelerating of the aging society and insurance innovation make the problem how to conduct our insurance financial planning business more urgent.The forth part: comparative analysis of American and Chinese insurance financial planning products. The writer introduce the American education planning, retirement planning and estate planning, as well as the Chinese link investment insurance, dividends insurance and universal life insurance. We may improve in many aspects, such as operating ideas, products designing and marketing concepts.The fifth part discusses the barriers and solutions in the development process of our insurance financial planning business. We must change the concepts of financial planning, solve the financial system barriers, establish financial service system and strengthen the building of the professionals.In the last part, the writer makes a prospect of Chinese insurance industry by analysis of the development status and trends of financial planning market. First we launch insurance planning, and then gradually to retirement planning. When internal and external conditions are ripe, we can rich the products of our insurance financial planning.There are still many inadequacies in this paper which need further study and discussion. However, the writer still hopes some of the views and analysis could inspire the readers.