Research On Internationalization Strategy Of ETI Supervision Company

At present,the national strategy “One Belt and One Road” brings a historic opportunity for the internalization of Chinese companies,especially,the engineering companies facing the dilemma of domestic market demand saturation and overcapacity.They,catching the opportunity,jump into the international market one after another.Many of them have achieved great accomplishment.The hydropower project construction supervision industries,under the double pressure of sharp drop of market demand and industry bottle neck,also begin to seek a road to international market,on the principles of making full use of advantages,taking opportunity and controlling risks,to maintain a sustainable development,but,as the lack of correct guidance,their achievements are not as great as expected.This paper,based on strategic management and internationalization theory,targeted at the large domestic hydropower construction supervision company,ETI,in China and by use of the strategic analysis tools,such as PEST model,Michael Porter's Five Forces Model and VRIO model,analyzed domestic and international environments ETI faces,made the SWOT model and studied the factors which will influence ETI on its way to international market.It is found that ETI faces both opportunities and challenges.The national strategy “One Belt and One Road” brings it great opportunities,the international trend of Chinese economy provides it with an “access” to international market and the internationalization of the whole Chinese hydropower industry chain gives it a push.Therefore,taking the SO strategy as the dominant strategy for the internationalization of the Company and the WO strategy as the supplementary strategy for the upgrade and transformation of its project management businesses,the ETI was suggested to join into the industrial chain division and implement the international business strategy step-by-step and detailed measures were put forward to ensure the strategy.Apart from this,in consideration of the international business achievements of ETI in recent years,the feasibility of the strategy and the security measures were preliminarily validated.This study is to help ETI get a full and accurate knowledge of both internal and external environments it faces,make a proper international business strategy,catch the current opportunity,control risks and realize a sustainable development.As shown by the international achievements of ETI in recent years,this strategy has brought a great practical success.It also can be taken as a reference by other construction supervisioncompanies.