Consumer Finance Business Development Countermeasures Of Ping An Bank

Economics believes that consumption is the satisfaction of individuals through the use of social consumer goods.It is the last link of social reproduction and plays an important role in the field of economic research.Finance can effectively adjust funds and optimize resource allocation.During this process,production and consumption emerged.Consumer finance meets customers' consumer needs through consumer loans.Consumer finance is a new type of financial service that can provide consumers with loans for consumption at different levels of consumption,and plays a role in improving the quality of life of consumers and promoting economic development.In recent years,the national economy's income has grown steadily,and economic development has shifted to the “good and fast” direction.The main social contradictions are no longer the “contradictions between the material and cultural needs and the backward social production.” The basic material needs of residents have been It has been greatly satisfied that the demand for consumption has shifted from “blannelism” to“well-to-do”,the overall scale of consumption has continued to expand,and the consumption structure of residents has been continuously upgraded,resulting in great social consumption,greatly expanding domestic demand and stimulating further economic development.development of.In this process,the residents' consumption patterns are more flexible,they have changed their traditional concepts,and they are more rational and tolerant in their attitudes towards lending.This is a good opportunity for the development of China's consumer finance market.According to statistics,the scale of the consumer financial market has reached a level of RMB 10 trillion.Faced with such a huge market,both traditional commercial banks and various types of financial products derived from online loan platforms and shopping platforms are rushing into the market.For traditional commercial banks,from the micro level,this shift can allow commercial banks to provide matching financial products to individual customers,meet consumer demand at all levels,increase household consumption,and increase economic vitality.From the macro perspective,the development of commercial banking consumer finance business can prompt financial institutions to continue to innovate and improve service standards,which is more conducive to the soundness of China's financial system and make up for the lack of personal consumer loans in China.Although commercial banks have many inherent advantages and benefits in the development of consumer finance businesses,they are still at the stage of exploration in China and the future development will be subject to various restrictions andobstructions.Ping An Bank ranks among the top 15 joint-stock banks in the country and has a certain reputation in the industry.Ping An Bank has always attached great importance to the development of consumer finance business.When Ping An Bank is transformed into a large-scale retail banking business,consumer finance is transformed into retail banking.Strongly hand-to-hand,from headquarters to local branches strongly support consumer finance business,and consumer finance business was mentioned at an unprecedented height in the industry.Taking the Ping An Bank's consumer financial business as a research object can well analyze the development process of consumer finance business in China.As for the situation,consumer finance,as a country's personal finance business,has played a positive role in promoting household consumption and stimulating domestic demand.