Research On Integrated Marketing Strategy Of Veterinary Medicine Business In Gansu Liyuan

Gansu Liyuan Feed Co.,Ltd.has been engaged in the sale of imported veterinary drugs in the market of Gansu and Qinghai for a long time,which also cooperated with the training of rangeland management and training of personnel to promote the development of large-scale dairy cattle farms in Gansu and Qinghai.At the same time inculcate the advanced cow breeding idea to the customer.However,in the transition period from traditional farming to modern farming,the simple marketing of veterinary drugs with simple training and guidance can not meet the development needs of large-scale dairy cattle farming any more.Therefore,how to do well in marketing solution of the whole pasture,and to improve the business performance and promote the process of large-scale cultivation of Gansu and Qinghai so as to form a win-win situation,have become the most urgent problems need to be solved by the company.Through analyzing the internal and external environment of the market operation of Gansu and Qinghai faced by dairy cattle ranching industry of China and Gansu Liyuan,combining with the development law and development trend of relevant industries,and using relevant theories and demonstration methods,the article formulated marketing strategies and solutions for Gansu Liyuan and put forward some suggestions on the practical application of strategies and the system guarantee of the implementation of strategies.All these efforts are to provide references for promoting the overall improvement of the company in scales of operation,income and users,enhancing the competitive advantage of the market,and realizing the strategic transformation of the company.