Development Strategy Research Of Jiang Su YH Liquor Company

The Chinese liquor has a long history,and the spirits culture occupies an important position in the traditional Chinese culture.At present,the liquor market is bottoming out and ushers in the golden opportunity period of consumption upgrading.At the same time,in the background that "Internet +" thinking and big data technology penetrates to the traditional liquor industry rapidly,the chain,competition environment and the marketing modes of traditional liquor industry will be subverted.At present,Jiangsu YH liquor company is experiencing profound changes in the internal and external environment and facing the deep industry adjustment.If Jiangsu YH liquor company want to develop better,it must carry out the appropriate development strategy to adapt to the trend of the times.Therefore,it is of great practical significance to study the development strategy of Jiangsu YH liquor company.The full text makes use of six chapters to analyze the development strategy of Jiangsu YH liquor company.At first,the research background and significance,the main research content and the relevant theories are detailedly introduced.Secondly,the brief introduction of Jiangsu YH liquor company is explained,including the basic information,the history,the governance structure and personnel structure of Jiangsu YH liquor company.Thirdly,the Jiangsu YH company's internal and external environment are analyzed,the external environment consists of political and legal environment,economic environment,social cultural environment,technological environment and the competitive environment,and the competitive environment includes the existing competitors,the bargaining power of purchasers,the threat of the new entrants,the bargaining power of the suppliers and the threat of the substitute and the internal environment contains the financial ability,organization capacity,production capacity and marketing capacity.Fourthly,the SWOT analysis of Jiangsu YH liquor company is carried out,deeply analyzing the advantages,disadvantages,opportunities and threats of Jiangsu YH liquor company,and formulating the development strategy of Jiangsu YH liquor company which consists of the strategic thinking and principles,strategic objectives and the choice of the company's development strategy.At last,the implementation of safeguards for the strategy of Jiangsu YH liquor company is proposed,including Change marketing modes,creating enterprise culture with multiple integration and innovation,reforming human resource management modes and promoting enterprise innovation.