The Application Of Customer Relationship Management System In The Marketing Service Of DF Company

All rely on the project profits of the enterprise to survive,will face the competition in the market.In order to maintain the advantages and maintain the core competitiveness,besides the technical factors,it is necessary to maintain and develop the customers effectively.DF,one of the largest manufacturers of power generation equipment in China,has formed a giant of giant domestic power equipment manufacturers in terms of capacity.But the competition in the industry with the expansion of production capacity,state regulation and other factors become increasingly fierce.In the fierce market competition,customer trends and potential for information acquisition becomes more and more important.The full collection and management of customer information,so as to achieve effective maintenance of customers,will be a competitive advantage in the continuous development of enterprises.Through the system management to improve service quality,grasp the accurate information of customers and dynamic,improve the added value of the product.The introduction of customer relationship management(CRM)system,the ultimate goal is to reduce costs,improve market share,thereby increasing the purpose of revenue.Through the introduction of CRM,the key to establish a "customer-centric" management and service concept,change old ideas and work systems and processes,implement and re shaping the specific business process,and strive to make the enterprise from "manufacturing" to "service oriented manufacturing".The focus of competition products will no longer just differences in the technical indicators,especially in large differences in technology and manufacturing level are rarely the case,value-added services and products to establish the reputation will have a profound impact on the customer.CRM system is a new management mode or a full range of service system,it uses computer databases,data processing and network communication technology,to maintain customer information collection and customers a full range of communication,through the classification of customers find valuable customers for service and marketing,improve customer satisfaction and loyalty.Only when customers have market share,can the market have profit,so the core idea of CRM system is "customer centered",through the customer service and effective management to seize the market and obtain profits.This paper combined with DF company's industry and the actual situation of the enterprise theory to the analysis of the CRM system,aiming at the problems of DF company for customer management and customer service,and introduces the implementation of CRM in DF's suggestion and implementation.Strive to improve the company's management system,enhance the service level of enterprises,for enterprises to develop the market,for enterprises to establish a good reputation in the fierce competition in the market escort.