| With the global financial market environment continues to open,competitions from marketing become more and more intense.As an intangible asset of the enterprise,corporate culture is an indispensable fortune which was given the most important meaning for the company.A unique Corporate Values can benefit and improve the core competitiveness of the enterprise which is the essential factor to win in the fierce competition for the company in this world.China Construction Bank,Qingdao Branch’s corporate culture represents CCB’s public image,social positioning and development.It also determines Qingdao Branch’s competitiveness.The construction of corporate’s culture is the need for the development of the bank itself,also the need for competition between banks and the need for the development itself.Firstly,this essay elaborates the theory of corporate culture,explains the function of corporate culture,analysis the theory and landing of corporate culture in detail.Secondly,this essay uses SWOT analysis and ternary locking analysis to analyze Qingdao Branch of China Construction Bank’ Cultural status and to identify the problems in the construction of corporate culture.With the relevant theory,this easy suggests the principles and countermeasures of the construction of the Qingdao Branch of China Construction Bank.This will provide ideas and reference for the construction of the corporate culture of Qingdao Branch of China Construction Bank. |
