The Research On WeChat Precision Marketing In The Context Of Social Media Marketing

With the fast development of technology, the category of social media characterizedby reality, interaction, participation, instantaneity and publicity have increasinglynumerous such as Blog, Internet Forum, Microblog and Wechat. Given this situation,the transmission condition of marketing has become more inconstant and it is the hightime for corporate to learn how to use the social media as marketing platform. Theachievement of precision marketing will help enterprises win over competitors. Thebirth of Wechat offers a better platform for marketing and claims the coming of new ageof precision marketing.Except the first chapter, the paper contains three sections. The first sectionintroduces the definitions of social media and social media marketing and precisionmarketing defined by different scholars and then the related theories. In the beginning ofthe second section, the paper offers the overall presentation of Wechat and Wechatmarketing. After the necessity analysis of precision marketing in the context of thesocial media marketing, The paper give us the feasibility analysis of Wechat precisionmarketing from the perspective of the characters of precision marketing. In the last partof this section, this paper lists some advices for enterprise to achieve the precisionmarketing through the Wechat platform based on some misunderstanding showing up inthe process of WeChat marketing. The last section is about the study conclusion and thelimitation of this paper.