Study On Small And Medium-sized Catering Enterprises Joint Procurement Based On Electronic Commerce Platform Of A Corporate

Relative to the large catering enterprises,the food procurement orders of small and medium-sized catering enterprises are high frequencies and small batches.Under the traditional procurement mode,it is difficult for small and medium-sized catering enterprises to reduce the cost of procurement.In order to reduce the cost,parts must gather into a whole.However,small and medium-sized catering enterprises in small scale,limited funds,cannot rely on their own to gather parts into a whole.Due to market fluctuations and supplier discrimination,procurement costs is high,food safety is not guaranteed,small and medium-sized catering enterprises are obviously at a disadvantage in the competition with large catering enterprises.With the development of Internet technology,this problem can be solved by a platform,many small and medium-sized catering enterprises purchase demand will be gathered into the platform.A e-commerce platform as catering information service management platform,can help small and medium-sized catering enterprises to solve the difficult problem of procurement through joint procurement mode.This paper begins with the theoretical basis included the related theory of e-commerce,procurement and supply chain,then carried out the research in the current development of China's catering industry and catering industry procurement features,in-depth analysis of purchasing in China's small and medium-sized catering enterprises,which pointed out the direction for the study of this paper.Secondly,the paper researched the joint procurement O2 O model of small and medium-sized catering enterprises based on A e-commerce platform.Through the analysis the characteristics and advantages of the joint procurement O2 O mode,the paper constructed the joint procurement O2 O model based on A e-commerce platform,designed the operation process of small and medium-sized catering enterprises joint procurement,and estimated the operational risk.Finally,the paper analyzed the joint procurement O2 O model of small and medium-sized catering enterprises based on A e-commerce platform with an example.To demonstrate the joint procurement O2 O model is effective by case analysis and effect analysis.Small and medium-sized catering enterprises through A e-commerce platform to choose a procurement mode that is reasonable and suitable for themselves.Not only can it reduce the cost of procurement of small and medium-sized catering enterprises,but also be conducive to the transformation of the catering industry supply chain upgrade.In the age of the Internet industry,the joint procurement O2 O model of small and medium-sized catering enterprises based on A e-commerce platform is the product of the age of the Internet,so that small and medium-sized catering enterprises achieved the joint procurement of O2 O mode through Internet technology,it reduced the cost of procurement of small and medium-sized catering enterprises,and improved market competitiveness.