Research On Evolution Of China Game Industry Policy Based On Text Analysis

With the popularity of the Internet and the deepening of the information society,as a complex,Chaoyang industry,the game industry has sprung up everywhere,the rapid development.In 2016,the game industry users reached 566 million people,direct sales revenue reached 165.57 billion yuan,accounting for cultural industry output value of 3.0254 billion yuan 5.47%,has become one of the pillar industries of cultural industries.Not only that,the game industry on the upstream and downstream industries,the surrounding industry several times its own economic benefits of the strong driving effect,as well as their own economic,cultural,social and political attributes,determines its increasingly national and social attention and attention.The rapid development of the game industry is inseparable from the state support.The various policies promulgated by the government are the basis for ensuring the progress of the game industry.After more than 20 years of development,China's game industry policy has basically established a set of sound game industry policy system.However,under such a background that the national economy has entered a new normal,the game industry has been slowed down for three consecutive years,the industry is under the background of transformation and upgrading,how the game industry is to be transformed and how government policies support it lead us to think hard and actively explore.Based on this,this article from the perspective of text analysis of the policy text based on the keyword game industry in our country evolution of the game policy,no doubt on the development of China's game industry and game industry policy has a positive and important significance.Text analysis is one of the important methods of public policy research.On the basis of collecting and combing the game policy texts from 1990 to 2016,this paper applies the method of text analysis and the tools of industrial policy theory,government intervention theory and cultural industry theory to analyze the policy texts from the diachronic and synchronic perspectives Including the number of texts,the main body of texts,the extraction of key words and the analysisof the annual distribution of key words,analyzes the characteristics of game industry policies and reviews the evolution of game industry.Based on this,it summarizes the current situation of the development of game industry policies in our country With advice.